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Privacy policy

Last updated 26th October 2026.

Who we are

Hype Dance Company (“Hype”, “we”, “us”) runs dance classes, courses, workshops, events, private lessons, dance parties, studio hire, community outreach and productions at 60 Upper Allen St, Sheffield S3 7GL.

Hype Dance Company is a non-profit company limited by guarantee, registered in England and Wales (company number 05281103), registered office 60 Upper Allen St, Sheffield S3 7GL. It is the data controller for the personal information described in this policy. We are registered with the Information Commissioner’s Office (ICO), registration number Z8554847.

If you have any questions about this policy or your information, contact us at hello@hypedance.org.uk or on +44 7356 270953.

The information we collect

Depending on how you use our services, we may collect:

  • Contact details: name, email address, phone number and postal address

  • Booking and payment details: the classes, courses, events or studios you book, dates, amounts paid and payment status. Card payments are handled by Stripe; we never see or store your full card details.

  • Registration details: date of birth, emergency contact details, and for children, their parent or carer’s details

  • Health information: any medical conditions, injuries, allergies or access needs you tell us about so we can keep you safe in class

  • Photos and video: images taken at classes, shows and events, where you (or a parent or carer) have given permission

  • Messages and enquiries: what you send us through our contact form, email, phone, WhatsApp or social media

  • Website data: how you use our website, collected through cookies (see Cookies below)

  • Marketing preferences: whether you’d like to hear about our classes, events and offers

Most of this information comes directly from you, or from a parent or carer. If you buy one of our offers through Groupon, Groupon passes us your name and voucher details so we can book you in.

How we use your information, and why we’re allowed to

What we use it for, and our lawful basis for each:

  • Taking and managing bookings, payments, invoices and refunds: to perform our contract with you

  • Sending booking confirmations, reminders and changes to classes: to perform our contract with you

  • Keeping students safe (emergency contacts, health information, safeguarding): legitimate interests; for health information, your explicit consent (or, in an emergency, to protect your vital interests)

  • Entering students for International Dance Teachers’ Association (IDTA) exams: to perform our contract with you

  • Responding to enquiries: legitimate interests

  • Sending news, offers and event updates by email: your consent, which you can withdraw at any time

  • Using photos and video on our website, social media and publicity: your consent (a parent or carer’s consent for children)

  • Understanding how our website is used, and improving it: your consent, through our cookie banner

  • Keeping accounts and meeting legal and tax obligations: legal obligation

  • Reporting to funders on our outreach and projects (anonymised where possible): legitimate interests

Children’s information

We teach children from age 3. We collect children’s information from their parent or carer, and use it only to run their classes and keep them safe. Photos of children are only used with a parent or carer’s permission, which can be withdrawn at any time. Our safeguarding policy is available on request.

Who we share your information with

We never sell your information. We share it only with trusted services that help us run Hype, and only as much as they need:

  • Our teachers, who see class registers and any health information relevant to keeping you safe in class

  • Booking and payments: Amelia (our booking system, hosted with our website), Stripe (card payments) and FreeAgent (invoicing and accounts)

  • Website and hosting: Hostinger (website hosting), Fluent Forms (our website forms) and Akismet (which checks form entries for spam)

  • Email: Google Workspace (our email), FluentCRM (our mailing list) and Brevo (email delivery)

  • Website analytics: Google Analytics

  • Messaging: WhatsApp, for booking notifications and messages if you contact us that way

  • Exam bodies: the IDTA, when we enter students for exams

  • Funders: anonymised or summary information about participation in funded projects

  • Authorities, if we’re required to by law or to protect someone’s safety

Some of these providers store data outside the UK (for example in the USA or EU). Where they do, they use legal safeguards approved under UK data protection law, such as the UK International Data Transfer Agreement or the UK–US Data Bridge.

How long we keep it

  • Booking and payment records: 6 years, for tax and accounting purposes

  • Student registration and health information: while you or your child attend, and 1 year after your last class

  • Accident and incident records: 3 years for adults; for children, until they turn 21

  • Mailing list: until you unsubscribe

  • Photos and video: until consent is withdrawn, though we can’t recall printed materials already distributed

  • Enquiries: 12 months after our last contact, unless you become a customer

Cookies

Our website uses essential cookies to make booking and logging in work, and, with your permission, analytics cookies (Google Analytics) to understand how the site is used. You can accept or decline non-essential cookies through the banner when you first visit, and change your choice at any time using the Cookie settings link in our footer.

In more detail:

  • Essential cookies keep you logged in to your account and the customer portal, remember your basket when you buy a pass, and help Stripe prevent card fraud. They’re always on, because booking and paying don’t work without them.

  • Analytics (only if you accept): Google Analytics tells us how many people visit, which pages they look at and how they found us. It doesn’t tell us who you are. Its cookies (with names starting _ga) last up to 2 years.

  • Email links (only if you accept): if you click a link in one of our emails, our mailing list system (FluentCRM) sets a cookie so it knows the visit came from that email. It lasts up to 90 days.

Some pages show content from other services: Google reviews (shown through Trustindex) and our map (OpenStreetMap). These services receive your IP address when the page loads.

You can also block or delete cookies in your browser’s settings, though booking and logging in won’t work without essential cookies.

Your rights

You have the right to:

  • ask for a copy of the information we hold about you

  • ask us to correct anything that’s wrong

  • ask us to delete your information, where we don’t need to keep it

  • object to, or ask us to restrict, how we use it

  • withdraw consent at any time, for example to marketing emails or photos

  • ask for your information in a format you can take elsewhere

To use any of these rights, email hello@hypedance.org.uk. We’ll respond within one month. You can unsubscribe from marketing emails at any time using the link in every email.

Keeping your information safe

We use secure, password-protected systems, limit access to staff and teachers who need it, and choose providers with strong security. Health information is only shared with the teacher who needs it.

Complaints

If you’re unhappy with how we’ve handled your information, please contact us first so we can put it right. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk (opens in a new tab) or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.